Last night I watched the Which Party is Winning “The Message War”? C-SPAN session, on TV. The program description is shown next:
Frank Luntz talked about his new book Win: The Principles That Take Your Business From Ordinary to Extraordinary. He describes the 11 most powerful words and phrases for 2011, and which political party is winning the “message wars” heading into key budget talks to avert a government shutdown. He also responded to telephone calls and electronic communications. Current political cartoons were shown at the end of the program.
Dr. Frank Luntz had some great tips on how a person’s speech makes a difference in how well or poorly they are understood.